ForexLive has officially rebranded to investingLive, and the shift isn’t just about a name. It marks a significant step in how the platform covers markets, and who it’s for. Finance Magnates sat down with Adam Button, a longtime leader of the ForexLive editorial team, to explore the reasons behind the change, what users can expect going forward, and why it’s more of a continuation than a departure.
“This August will be 17 years,” Adam shared. “We’re almost adults now. Time to grow.”
Why Rebrand Now?
Adam made it clear: the rebrand reflects what the team has already been doing.
“We haven’t been just ForexLive for a long time,” he said. “We’ve been covering crypto, stocks, oil, commodities, and broader macro trends for years now. This is simply us being honest about what we are.”
Although the ForexLive name effectively served the platform, it did not fully convey the extent of its coverage. The new name signals to a wider audience that this platform is not only for forex traders; it is also designed for anyone seeking quick, expert commentary across all relevant markets.
Will the Content Change?
The short answer is no, and yes. “We’re not changing how we write,” said Adam. “Same voice, same speed. Just better tech behind it.”
The team is upgrading its backend systems to deliver news more quickly and accurately. A more modern design is also in place to make the experience sharper and easier to use across devices.
“The same fast, reliable content is there. We’re just making it more powerful and easier to read.”
What About the Audience?
Adam reflected on how the audience has evolved with the markets.
“A meme stock didn’t exist ten years ago. Inflation didn’t matter for a decade, then suddenly it was everything. We’ve changed with that.”
He praised the investingLive community as being sharp and adaptable, always looking for the next signal or shift.
“Our readers understand markets move fast. They want tools and insight that help them move with it.”
What’s Next for investingLive?
While Adam couldn’t reveal everything, he hinted at:
New tech tools for faster publishing
Expanded coverage across more asset classes
A cleaner, better visual experience
Human-led content, in a world increasingly filled with AI noise
“A lot of content online can’t be trusted. With us, readers know they’re getting real insight from real traders.”
Final Thoughts
“It’s not a total shift. If you like what ForexLive has always done, you’ll like this even more,” said Adam. “We’re just opening the door to a wider audience, and doing it with better tools, better design, and the same commitment.”
This article was written by investingLive at investinglive.com.